One of the biggest challenges for franchisees when it comes to digital marketing is that they often have to rely on the franchisor’s chosen provider. While the franchisor may have negotiated favorable terms, franchisees may find it difficult to get the level of service they need. Providers may prioritize the franchisor’s needs over those of individual franchisees, leading to a lack of customization and support. Additionally, franchisees may have limited control over their own digital marketing efforts, making it challenging to tailor strategies to their specific needs and goals. As a result, franchisees must navigate a complex relationship between the franchisor, the provider, and their own business objectives to achieve success in the digital realm.

For the franchisor, the best solution is to simply partner with an agency that understands the unique needs of franchise businesses, so franchisees can benefit from customized and effective digital marketing strategies that align with their goals and budgets.

For franchisees who are unhappy with the level of service they receive yet who are bound by their franchisor’s relationship, A/B Alchemy can offer a solution, a beautiful, brand new custom, responsive website in the same industry but that borrows no intellectual property from the franchisor. You then have full creative control over all the marketing decisions, content, and the ability to hire any marketing firm you wish.